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Serene and AI, in plain words

Version v1.1 · Last updated 18 October 2026

What Serene is

An AI chat that helps you think through a hard moment, a letter or a worry, and points you to real help. It's built with Claude Opus 5.5, an AI model made by Anthropic, running on Amazon Bedrock, part of Amazon Web Services, in London. Serene is not a person. It can be wrong. It isn't medical, legal or financial advice, and it's not for emergencies. Serene is a wellbeing and signposting tool. It does not assess, diagnose, monitor or treat any condition.

Right now

Serene is live. It is an AI, not a person. For adults 18+ only. Not a medical professional.

Who can use it

Adults 18 and over, signed in, who ticked the Serene box (you can change it in Settings). The Serene chat needs a Supporter plan. The AI checks (Check a message, Check a payment, Scan & remind and advice letter drafts) are free, with a daily or monthly limit. Accounts start at 13; Serene and the Supporter plan are for adults 18 and over. Your age is what you tell us; we do not check it. Never young person accounts for Serene, never child-profile phones.

What it costs

Every safety tool in SereneHelp is free for everyone, always. Serene and the Supporter plan are for adults 18+ only.

What we send

Your new message (and a picture if you add one), up to your last 6 messages in that chat (shortened), and our safety instructions. Earlier messages stay only on your screen while the chat is open; we never store them. Never your name, email, contacts, Crisis Card or anything else on your phone.

Where it goes

Your words pass through our app platform, Base44, on the way. Base44 stores account data in the UK, and runs our code and email from US servers. They then go to Amazon Web Services in London (eu-west-2), where the model replies. Base44 says that on plans below Enterprise, which includes ours, data submitted through an app can be used to train AI models. We are asking Base44 for a written agreement that SereneHelp data is never used this way. Until we have it, this risk is real, and we tell you so.

What's kept

We don't keep your chats; when you close a chat, it's gone. Amazon Bedrock doesn't store your messages or replies for this model and doesn't use them to train AI models. Anthropic never receives them. One exception: if Amazon's automatic systems flag what looks like child sexual abuse material, Amazon may keep it and report it to the authorities.

What we record

How many messages you've used this month and their estimated cost, plus monthly totals for all of SereneHelp with no names. Never your words.

How we keep it safe

Your words are checked on your phone for signs you're struggling. That changes only the order and tone of Serene's answer; every answer offers 999, Reach a person and My plan. Serene never names or describes methods of harm. We follow NICE guideline NG225 and Samaritans' guidance on safe content; they haven't reviewed or endorsed SereneHelp. If the model or our instructions change, Serene switches off until its safety tests pass again.

Other AI in SereneHelp

Check a message, Check a payment, Scan & remind and advice letter drafts use the same AI model, on Amazon Web Services in London. Each sends only what you paste, type or photograph, once, and we keep nothing of it. No other AI is used.

Something wrong?

Email safety@serenehelp.org.

Crisis and helpline information may be translated automatically. If you are in danger or need urgent help, contact your local emergency number straight away. To report a mistake in safety or helpline information, email safety@serenehelp.org.

This is a self-help tool, not therapy or a diagnosis.

If you or someone else is in immediate danger, call 999 or 112.

Support & helplines

  • Emergency: 999 and 112
  • Samaritans 116 123, 24/7 Checked 10 Oct 2026
  • CALM 0800 58 58 58 · 5pm–midnight, every dayClosed now Checked 12 Oct 2026
  • Shout: text SHOUT to 85258, 24/7
  • National Debtline 0808 808 4000 Checked 9 Oct 2026
  • StepChange 0800 138 1111 · Mon–Fri 08:00–20:00, Sat 09:00–14:00Open now Checked 9 Oct 2026
  • Citizens Advice (England) 0800 144 8848 · Mon–Fri 9am–5pmClosed now Checked 10 Oct 2026

Our promise

We only email you about things you asked for, from alerts@serenehelp.org. We will never phone you, and never text or email you asking for your password, PIN, bank details or a payment. The only way to pay us is the Supporter button inside SereneHelp. Anyone who asks any other way is not us. Forward scam texts to 7726 and scam emails to report@phishing.gov.uk.

When you use Serene, your words or picture pass through our app platform, Base44, which runs our code on servers in the United States. They then go to Amazon Web Services, our processor, in London, where an AI model made by Anthropic replies. In a Serene chat, your last few messages go too, so the reply makes sense. We don't keep them, Amazon Bedrock doesn't store them, and Amazon doesn't use them to train AI models.

Serene is an AI, not a person. For adults 18+ only. Not a medical professional. General information only, not legal, medical or financial advice. In danger? Call 999 or 112.

Privacy, in plain words

Contact: support@serenehelp.org. Governing law: England and Wales.

© 2026 DanceOnVibes Limited. All rights reserved. Version 18 Oct 2026, 21:48

This is a self-help tool, not therapy or a diagnosis.

SereneHelp is operated by DanceOnVibes Limited, registered in England and Wales, company number 17423769. Registered office: 167–169 Great Portland Street, 5th Floor, London W1W 5PF, United Kingdom. ICO registration ZC249791.