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How we keep this safe

Last updated: 12 October 2026

SereneHelp is a self-help and signposting tool, not therapy, medical care or legal advice.

How we notice when someone is struggling

  • •Every message to Serene is checked on your phone before anything is sent. The check looks for words and phrases that suggest you may be struggling.
  • •We do not use low, medium or high risk categories to predict suicide or decide who gets help. We follow NICE NG225, which says not to do this.
  • •Instead, we use three response modes — CHECK_IN, SUPPORT and URGENT — that change only the order and tone of what we show you, never what help is available. Every mode always offers 999, Reach a person and My plan.
  • •We never show you a mode or label, and we never store it.
  • •We don't score or label you. Whatever you tell us, every kind of help stays on the table.

Guidance we follow

  • •We follow NICE guideline NG225 (self-harm: assessment, management and preventing recurrence) and Samaritans' safe messaging guidelines.
  • •We never name or describe methods. We never present suicide as a solution. We always end with a way to reach a person.
  • •We do not suggest ice, cold water, snapping bands, pain, or anything that mimics self-harm.
  • •We do not claim endorsement by NICE, Samaritans, the NHS or any charity.

How we test

  • •We are preparing a 200-message test set for review by the owner and a clinician.
  • •We test that crisis replies are never generated, never counted against limits, and never blocked.
  • •We test that no method names appear in any reply.
  • •We save the exact model, system prompt version and phrase list version that passed testing. If any of them changes, Serene switches off until the tests pass again.

Our monthly helpline checks

  • •We check every number against the service's own website at least once a month.
  • •When a service closes, we remove it as soon as we can.
  • •Every number is dated with the last check.

Other safety measures

  • •Crisis lines and the safety pages, like I'm not safe and Tonight, are free, with no account and no age question. Some tools, like Check a message, Shield, and money and gambling help, need a free account.
  • •Serene is an AI, not a person, and is for adults 18+ only. Children are never put in front of AI. Serene is a wellbeing and signposting tool. It does not assess, diagnose, monitor or treat any condition.
  • •We keep no chat history.
  • •We are a small UK company: DanceOnVibes Limited, ICO ZC249791.

How to report a problem

This is a self-help tool, not therapy or a diagnosis.

If you or someone else is in immediate danger, call 999 or 112.

Support & helplines

  • Emergency: 999 and 112
  • Samaritans 116 123, 24/7 Checked 10 Oct 2026
  • CALM 0800 58 58 58 · 5pm–midnight, every dayClosed now Checked 12 Oct 2026
  • Shout: text SHOUT to 85258, 24/7
  • National Debtline 0808 808 4000 Checked 9 Oct 2026
  • StepChange 0800 138 1111 · Mon–Fri 08:00–20:00, Sat 09:00–14:00Open now Checked 9 Oct 2026
  • Citizens Advice (England) 0800 144 8848 · Mon–Fri 9am–5pmClosed now Checked 10 Oct 2026

Our promise

We only email you about things you asked for, from alerts@serenehelp.org. We will never phone you, and never text or email you asking for your password, PIN, bank details or a payment. The only way to pay us is the Supporter button inside SereneHelp. Anyone who asks any other way is not us. Forward scam texts to 7726 and scam emails to report@phishing.gov.uk.

When you use Serene, your words or picture pass through our app platform, Base44, which runs our code on servers in the United States. They then go to Amazon Web Services, our processor, in London, where an AI model made by Anthropic replies. In a Serene chat, your last few messages go too, so the reply makes sense. We don't keep them, Amazon Bedrock doesn't store them, and Amazon doesn't use them to train AI models.

Serene is an AI, not a person. For adults 18+ only. Not a medical professional. General information only, not legal, medical or financial advice. In danger? Call 999 or 112.

Privacy, in plain words

Contact: support@serenehelp.org. Governing law: England and Wales.

© 2026 DanceOnVibes Limited. All rights reserved. Version 18 Oct 2026, 21:48

This is a self-help tool, not therapy or a diagnosis.

SereneHelp is operated by DanceOnVibes Limited, registered in England and Wales, company number 17423769. Registered office: 167–169 Great Portland Street, 5th Floor, London W1W 5PF, United Kingdom. ICO registration ZC249791.